Experience
-
Product Manager · itsme
- Own the enrollment and account management domain, serving 8M active users with approximately 2M enrollments processed annually.
- Leading a full redesign of the enrollment flow, implementing analytics to identify friction points and lift conversion by double digits on the best-performing flows.
- Also drive the end-user support domain, managing self-service and support tooling for approximately 5K weekly tickets, alongside shared platform capabilities.
-
Product Designer & UX Writer · itsme
- Led UX concept and design across multiple itsme product initiatives, from early concept through delivery.
- Informally drove product direction beyond the design scope, a precursor to the transition into the Product Manager role in 2025.
- Built itsme's functional copy approach from scratch across all platforms and languages, establishing consistency where none existed before.
-
UX Owner & Design System Lead · KBC
- Established KBC's design system, adopted across all teams and platforms.
- Oversaw end-to-end customer journeys and overall app structure, addressing inefficiencies and improving UX/UI quality.
- Coached and mentored 10+ UX designers in day-to-day activities, improving team performance and design consistency.
-
UX Designer · KBC
- Grew from UX Designer into the driving force behind the UX track of Belgium's first comprehensive banking app, directing a team of 3 UI Designers.
Other
- UX Lead · Mediahuis (2022)
- UX Lead · Aviobook (2016 – 2017)